Food Compliance International is the leading food law consultancy in the world. The company advises multinational companies in legal matters about exporting food and customer care products. Despite the prevailing stereotype of conservatism and formality in legal communications, the company’s culture and attitude towards clients and business is about personal involvement, drive, and desire to help. Building on this insight, we created a website that conveys their unique personality and expands on various company strong points creatively and inspiringly.
We developed a new brand visual language, especially for the website. It is based on the ideas of the original logo — a V-mark and a box, which we extrapolated to various forms, creating elegant graphic patterns that serve as a foundation of the visual compositions on different website pages.
